We watched him in Entourage, doing a minimal amount of acting and a maximum amount of female conquering. No doubt, it made for great TV, but Entourage has gone green. Adrian Grenier teamed up with producer Peter Glatzer to start SHFT, a website that offers curated shopping and a host of other resources that speak to the eco-conscious lifestyle.
This endorsement is more aspirational than reality. In few ways does my lifestyle qualify as eco-conscious. Yes, I take the stairs instead of the elevator, but that’s mainly because I try to look out for my figure. However, after finding and browsing through SHFT, I have a reason to look out for the environment too! Why? Because being eco-conscious isn’t limited to recycling stinky bottles. Because as consumers, there are a whole range of sustainable choices that are modern, sleek, and even sexy. Because Adrian Grenier says so. Check it out